Scott & Bob Fraser, Directors SFCWC

Fall is here, and for many of us in the wine industry, it signifies the start of a special time of the year - the Harvest Season and the beginning of competitions. The San Francisco Chronicle Wine Competition (SFCWC), the largest competition of American Wines in the World, is taking this opportunity to “Call for Entries” for its 2012 competition. The SFCWC utilizes a unique collaborative style of judging over 5,000 entries from around the country. In cooperation with Northern California’s largest newspaper, the San Francisco Chronicle, the SFCWC will provide heightened exposure to the award winning wineries in 2012. On February 12, 2012, the San Francisco Chronicle will publish a special section and post online the award winning wines for more than 1.7 million readers. The Chronicle’s online site, SFGATE, will also partner with the competition providing major publicity of the award winning wines. The national Wine & Spirits Magazine is returning as a major sponsor and will publish a full page spread of award winning wines. This year’s publicity will include coverage throughout all local and trade media, as well as sponsorships from KGO-AM 810 and NBC-TV. The Larose Group, our public relations group, will increase wine award publicity through print, radio, websites, blogs and other social networking sites throughout the country.

We feel the most important distinction of this competition is that every winery has the opportunity to enter and to win. A gold medal winner from a winery within a certain price point signifies they are within the top ten percent of quality wines in the country. We bring the passion of the grape and our judges’ knowledge to consumers at the Public Tasting at Fort Mason Center, Saturday, February 18, 2012.

Each year, we look forward to attending both the judging and public tastings of this competition; because, it is more than just touting of great wines from the largest competition of American Wines in the World, it is a true barometer that the consumer can use to educate themselves and measure premium wines.

Thank you for your participation and good luck.
Bob and Scott Fraser, Directors
San Francisco Chronicle Wine Competition