Director of Sales and Marketing for Domaine Alfred Winery
and Owner/Negociant for Effen Good Wine Co.

Ron Rawlinson’s wine career has spanned across most levels of the industry, beginning with several hilarious episodes as a home winemaker in the 1980s. Since then he has sold wine for America’s largest wine wholesaler, for several Central coast wineries, as a fine wine retailer for nine years and then as a restaurant and wine manager. He has served as a certified professional judge at five major wine competitions since 1995, and been an instructor for wine programs at Cal Poly, San Luis Obispo, Cuesta College and the Central Coast Elderhostel program. Since 2003, he has been a course director for Paso Robles Wine University/SIP Paso. Rawlinson was the director of one of America’s largest wine clubs, holds the position of Conseiller Gastronomique for the Central Coast baillage of the Chaine des Rotisseurs, serves as a sommelier and coordinator for the Hospice du Rhone and consults for the Central Coast Wine Classic and Central Coast Wine Challenge among other wine industry and private clients.