 Elizabeth Slater a direct marketing specialist and owner of In Short
Direct Marketing, has extensive experience in sales, marketing, advertising and
management in and out of the wine business. She has held positions in marketing
and sales management in such diverse industries as fast food, motorcycle,
automotive, medical and computer, working for national and international
companies. Nine years in the motorcycle industry served as a good preparation
for moving into the wine business.
A decade in the wine industry has been spent working at and for different
wineries creating direct marketing programs, many of which are still in place.
For the past seven years she has owned her own company, In Short Direct
Marketing, working with winery associations and individual wineries to create,
improve the effectiveness of direct marketing programs. Elizabeth is known as
the organizer and/or creator of many consumer marketing programs and events. The
innovative and diverse programs she creates continue to increase sales and
recognition for clients. In Short serves as the marketing company for the
Russian River Wine Road creating such events and programs as Winter Wineland and
RoadRunners. Elizabeth oversees Passport for the Winegrowers of Dry Creek
Valley, teaches Wine Marketing at Santa Rosa Junior College, writes a marketing
column for Vineyard & Winery Management. and consults with wineries
regarding county and state regulations concerning use permits, food service and
responsible hospitality.
Elizabeth also presents a series of seminars and interactive workshops to
groups of different winery employees or for employees of individual wineries.
Some of the seminars and workshops she conducts are:
- Direct Marketing for Winery Owners & General Managers
- Sales & Customer Service for Tasting Room Employees
- Management & Team Building Techniques for Tasting Room &
Hospitality Managers
- Creating & Managing a Profitable Telemarketing Program
- Get on the F.A.S.T. Track - Maximizing the Effectiveness of Special
Events
In addition to marketing and public relations Elizabeth occasionally judges
at wine competitions including the West Coast Wine Competition, Mendocino, San
Francisco Chronicle and Sonoma Harvest Fair wines made by amateur winemakers.
Elizabeth sits on the Executive Council of the Sonoma County Tourism Council
and chairs their Public Relations Committee |
