Elizabeth Slater a direct marketing specialist and owner of In Short Direct Marketing, has extensive experience in sales, marketing, advertising and management in and out of the wine business. She has held positions in marketing and sales management in such diverse industries as fast food, motorcycle, automotive, medical and computer, working for national and international companies. Nine years in the motorcycle industry served as a good preparation for moving into the wine business.

A decade in the wine industry has been spent working at and for different wineries creating direct marketing programs, many of which are still in place. For the past seven years she has owned her own company, In Short Direct Marketing, working with winery associations and individual wineries to create, improve the effectiveness of direct marketing programs. Elizabeth is known as the organizer and/or creator of many consumer marketing programs and events. The innovative and diverse programs she creates continue to increase sales and recognition for clients. In Short serves as the marketing company for the Russian River Wine Road creating such events and programs as Winter Wineland and RoadRunners. Elizabeth oversees Passport for the Winegrowers of Dry Creek Valley, teaches Wine Marketing at Santa Rosa Junior College, writes a marketing column for Vineyard & Winery Management. and consults with wineries regarding county and state regulations concerning use permits, food service and responsible hospitality.

Elizabeth also presents a series of seminars and interactive workshops to groups of different winery employees or for employees of individual wineries. Some of the seminars and workshops she conducts are:

• Direct Marketing for Winery Owners & General Managers
• Sales & Customer Service for Tasting Room Employees
• Management & Team Building Techniques for Tasting Room & Hospitality Managers
• Creating & Managing a Profitable Telemarketing Program
• Get on the F.A.S.T. Track - Maximizing the Effectiveness of Special Events

In addition to marketing and public relations Elizabeth occasionally judges at wine competitions including the West Coast Wine Competition, Mendocino, San Francisco Chronicle and Sonoma Harvest Fair wines made by amateur winemakers.

Elizabeth sits on the Executive Council of the Sonoma County Tourism Council and chairs their Public Relations Committee.