Brian Baker serves as the Vice President Consumer Relationship Marketing for Jackson Wine Estates, where he oversees the direct sales efforts among 44 premium and luxury wine brands in the JWE portfolio.

Previously, Baker headed up MPower, a division of Mering and Associates advertising in Sacramento-where he oversaw the development of cooperative and partnership marketing.

Prior to that, Baker was the VP marketing at the San Francisco Convention and Visitors Bureau, where he pioneered the “foodie” tourism marketing trend, including the creation of annual “Dine About Town” dining program. He developed innovative advertising partnerships with high-end packaged goods and financial services, and created the “I Left My Heart in San Francisco” line of licensed products.

Baker has also served as the Executive Director of Marketing for Dollar Rent a Car and ran his own newspaper publishing company in southern California.

Baker earned his BA at USC, with an emphasis in Journalism and Speech Communications.

He is an accomplished speaker and facilitator, covering current marketing trends including the wine industry, e-marketing, Culinary Tourism, The American Foodie, Relationship and core value marketing.

He serves on the advisory board of the Santa Rosa Visitors and Convention Bureau, and the Sonoma County Tourism Bureau, as well as the boards of the Santa Rosa Chamber of Commerce and Association of Travel Marketing Executives. He is also member of the California Travel and Tourism Commission marketing committee.

Baker judges at various wine and spirits competitions and is also a member the Guild of Sommeliers.